Project Overview

Jaguar Merchandise Aust.


Client: Jaguar Land Rover Australia
Website: e-Commerce
Employer: Gekko Creations

Post launch user interview insights:
– 6 participants (4 male/ 2 female)
– 66% stated that the checkout process was too long
– During a rapid prototyping session, we implemented a checkout button in the navigation bar
– Sales increased 4% in the following quarter