Financial Year 2018-19 Dealership
Incentive Sprint Program
Research, User interviews, UX & UI Design, Prototyping,
A/B Testing, Front end development, Back end development
User interview insights:
– 4 participants (3 male/1 female)
– 75% wanted to view summary results upon login, the previous campaign showed a welcome page.
– 75% wanted to see their rankings among their peers