Project Overview

Renault Champions

UI / UX

Client:
Renault

Project:
Renault Champions Incentive Program

Responsibilities:
Research, User interviews, UX & UI Design, Prototyping

User interview insights:
– 5 participants (4 male/1 female)
– 80% wanted to compare their performance against their peers
– 80% expressed interest in connecting with other individual program participants
– 60% wanted a gamified approach